3 Elements That Go Into Running Effective Facebook Ads

When setting up a Facebook ad, do you know which demographic to target? Do you know the correct dimensions for your ad image? Is it the right type of ad to run? If we're being honest, it can get a little confusing. 

With more than two billion Facebook users each month, of which nearly one and a half billion are active daily, Facebook offers marketers an excellent chance to spread their word. 

The trouble is, with both an investment of time and money on the line, you want to make sure your Facebook marketing goes smoothly without overspending or targeting the wrong demographic.

We've put together a checklist to help you keep your game on track.

The 3 Elements of Ads

  1. Campaigns
  2. Ad Sets
  3. Ads

Element #1: Campaigns

First, it's important to decide when and where you will run your ad. You've got two choices:

  1. CPC

The first option is CPC or cost per click. This means that you set a maximum price you are willing to pay for each click on your ad. This option is great for direct response campaigns, so this is good if you're not sure what kind of campaign to run.

  1. CPM

The second option is CPM, or cost per thousand impressions. This means that, instead of paying for each individual click, you pay for 1,000 impressions. This option is best for branding or awareness campaigns.

To start, try a couple of different types of campaigns to see what your audience responds to better. Next, you need to choose the correct ad set:

Element #2: Ad Sets

Facebook has a couple of different options for ad sets.

Here are your options:

  1. Reach: These ads will only be shown to people in your defined target audience.

  1. Frequency: These ads will be shown to the same people more than once. These are great for retargeting campaigns.

  1. Engagement: These ads will only be shown to people who have already engaged with your brand.

Element #3: Ads

The final step is actually creating your actual ad. Take your pick from these categories:

  1. Image: This is the actual visual representation of your ad.

  1. Link: This is the text that appears in your ad next to your image.

  1. Call to Action: This is the button that people will click on to complete their desired action.

  1. Format: This is the placement of your ad.

Create an Ad Through Facebook's Ad Manager

Facebook has its own ad dashboard with many help and tutorials to create your ads. Play around with the different options and see what works for you. Here is a quick link for some basic Facebook Ad ideas. 

Now that you've got your ad set up, you need to make it look good. Understand the many Ad sizes and dimensions you can work with. Finally, you'll want to measure the success and effectiveness of your ad campaign.


Measure the success and effectiveness of your ad campaign by checking reports on Facebook Insights. It will give you an idea of when and where your audience interacts with your ads. You can also save money by checking out Facebook's campaign budget optimizer to make sure you're spending the right amount of money on the right people.

Happy Agencies provides white label services for marketers. Whether you are getting started as a marketer or building your new agency, you will find tons of resources to push to the next level. Reach your targeted audience by getting your ads advertised on one of the biggest social media platforms in the world! If you’re looking for a Facebook ads agency that can create and manage your ads for you, we’ve got you covered. Get in touch with us today!