5 Landing Page Design Tips Every Marketer Should Know

Landing pages have a higher conversion rate than other content, so the page’s design is critical. When the page has a clear purpose, such as signing up for a webinar, it can be more effective in bringing users to make a purchase. Successful landing pages are effective because they're simple, relevant, and easy to use. Here are some tips for designing successful landing pages.

Keep the Design Consistent

When designing a landing page, make sure to keep the design simple and consistent throughout. Don't throw in a bunch of images or graphics just to make the page "look pretty." Not only will this confuse your visitors and make the page more difficult to use, but it can also distract from the purpose of your page. Your landing page should be easy to look at, read and navigate—not pretty. It's also worth noting that your design should fit with the overall look and feel of the rest of your site. If you want your site to be taken seriously and trust you, then it’s important you keep your design clean, professional, and well-organized.

Don't Make the Page Too Long

The longer your landing page, the more work your visitor has to do. This is a big turn-off! The ideal landing page is easy to use and doesn't require your users to scroll down and around a site to find the information they need. If you're personalizing your landing page for different types of visitors (clients, employees, renters, etc.), it's very important to make the page as simple as possible. Otherwise, your visitor might leave and go somewhere else.

Make the Purpose Immediately Clear

People who land on your page will be there for a reason. Make the purpose of your page immediately clear. If you want their attention, you have to give them something to look at, and you have to do it quickly. The most crucial elements of your landing pages must be at the top of the page so your visitors can see them immediately. Don't make people scroll down to see what you're selling. If you have a contact form on your page, place it at the bottom of the page. If you want people to fill it out, put a button on the top of the page, so they don't have to look down so far to find it.

Don't Make People Search for Information

When you ask people to sign up for your mailing list or give you their email address, you want to make it easy for them to find this information. Don't make them search all over your site to find out how to give you their information. Sign-up forms should be placed prominently on every page. If you ask people to sign up but don't give them a clear way to do it, they will likely leave your site and never come back.

Create a Sense of Urgency

A sense of urgency can be an effective tool to get people to take action. You can give people a reason to act quickly by offering a small bonus or discount to people who take action now. Make sure your offer is valuable enough to get people's attention, but don't make it too good to be true. If you make your offer too good to be true, you've just devalued your product and your brand. If you want your landing pages to be effective, you have to be creative. There is no one-size-fits-all approach to landing pages.

Conclusion

Landing pages are great to help you improve click-throughs on your pay-per-click campaigns, but you must use them correctly. If you're not careful, you could end up with something that's more likely to lose customers than to attract them. Follow these tips at all times, and you'll be able to make a killer landing page that converts.

As a marketer, one of your biggest goals should be to keep your clients happy at all times. Happy Agencies is here to help you fulfill that goal by providing white label services. Whether you need landing page design or influencer marketing solutions, our team is here to help. Don't just take our word for it. Check out our portfolio today!