There's really no end to marketing. Even when you're getting great results, and your business is booming, marketing continues. Without it, a business will die.
That being said, not all businesses get to enjoy an effective marketing strategy. Some seem to scratch their head wondering why their efforts aren't producing any good results. While there are many reasons for this, one of the biggest may be that the landing page isn't great and needs improvement.
Today, let's talk about your landing page, and the few signs that you need it redesigned:
Conversion rates are an important part of any marketing strategy. Even with the best landing page design, you can't expect to get a large number of conversions if your offer isn't ready to help people.
When you're looking at your conversion rates, pay special attention to what you're offering. If you've been advertising a free item, but the landing page shows a paid item, you're going to have a problem.
The best landing pages look different. They have a unique design that helps them stand out. While this may sound like it goes along with conversion rates, it's actually a separate issue.
You can have a great conversion rate and still have a poor landing page design. You can also have a bad conversion rate and an ugly landing page. If a visitor isn't impressed with the site design, it's going to be hard for them to convert.
Never underestimate the power of visuals. You may have the best offer in the world, but if your design looks bad, it's going to be hard to close a sale.
One tip for this is to stay away from stock photos. Not only are these bad for your conversions, but they're also not good for your brand. This is because anyone can use a stock photo. These aren't unique to your company, and it's easy for people to pick up on that.
Copy is another area where many marketers struggle. Some businesses feel like they can make up for this by using stock photos and other visuals. While this can help, it's not a substitute for a written copy.
If your copy is weak, your landing page isn't going to do well. Your copy needs to match the offer and be written in a language that appeals to the visitor.
The 'Call To Action' is the button people click when they're ready to buy. If your CTA is weak, your landing page isn't going to get many conversions.
It's important to have a strong CTA, especially if you're offering a free item or something else that requires no cost. Make sure your CTA is easy to find and stand out.
Apart from the signs above that your landing page requires a redesign, there are so many more. Regardless, if you notice any of these signs with your landing page, along with the fact that the landing page isn't producing many results, a redesign may be required. Feel free to reach out to a professional to help redesign the landing page for you, and you will soon experience much better results, given the rest of your marketing strategy is solid!
Happy Agencies offers white-label services for marketers to kickstart their business and more. If you are looking for landing page design services, get in touch with us today!