6 Effective Google Workplace Tips for Digital Marketing

Google Workplace is an amazing tool that you can use to promote your business. With that being said, it’s something that you need to use effectively in order to reap the most benefits. To help you out with this, we’ve compiled tips that should allow you to improve your marketing efforts. If this is something that you’re interested in learning more about, read on for six effective Google Workplace tips for digital marketing.

Identify Yourself in Your Email

In digital marketing, establishing a good reputation is important to establish a customer base. For example, including your name and email address in the From field in Gmail helps people trust the content you send now and in the future. Keeping subject lines under 10 words helps to summarize the essence of your message and focus on what’s most useful and relevant. Choosing an image, such as your organization’s logo or a photo of yourself, as your Gmail picture will help you stand out even further.

Organize Effective Campaigns

Setting up a campaign involves a lot of hard work and planning. If you want to make sure that the marketing team is fully prepared, create a team calendar where you can keep everyone updated about the newest details and schedules. Then publicize your campaign using Calendar. Share promotional resources with your network, like flyers stored on Drive, or a shared drive, so everyone is on the same page. Build an external website for your campaign with details, promotional media, and more using Sites. Customers can find all this information in one place from any device.

Utilize Online Ads

Make sure that your website stands out by offering special offers, promotions, or flash sales. Encourage customers to act with strong call-to-action banners and buttons, such as Buy or Book a Table. If you publish videos on your website, you can use them to promote your products or your organization, and you should share these videos on Sites, or on your organization’s official YouTube channel. For example, a social media site may start playing the video with the sound off for about five seconds, so make sure you include some pique-interest elements in that time frame. 

Make Your Site Mobile-Friendly

Great mobile websites entice users to buy whatever you're selling, so make your website mobile-friendly using Sites. First, make it clear that your pages are designed for mobile phones. Next, try out your new creation on a mobile device to see how it looks and feels. Then, advertise using Google's AdWords service. Create ads with relevant keywords that customers might type in when searching for products like yours. On mobile devices, people tend to use shorter terms and fewer keywords, so keep your ads concise.

Showcase Your New Products

Create a web page that describes your product’s features and benefits. Quickly create an outline of your page and then easily fill it with images, text boxes, and more. Then, share the page with your customers on Google Sites.

Collect Product Feedback

Your new product can be developed by creating a survey in Forms and embedding it on your site. With enough responses, product management can sort, organize, and analyze the results in Sheets. This data can be used to plan the best way to move the product forward.

Conclusion

We hope this article proves to be useful when it comes to helping you improve your digital marketing efforts. As you can see, there are a slew of different ways to go about doing this. By following these tips, you’ll be able to maximize your online platforms in ways that will benefit your business.

Happy Agencies is a Google Workplace agency that specializes in various services, including setting up Google Workspace, creating domain and emails, and verifying your Domain Ownership for G Suite.  We understand the needs of your business, so you can be sure that our experienced team of experts will take care of it for you. Contact us today to learn more!