7 Useful Advantages of Video Content on Landing Pages

Video content is currently trending more than ever. In fact, YouTube is now the second-largest search engine globally. Its videos are embedded in websites for greater traffic.

Since videos are so captivating, they can fit 150-180 words of text into a minute. They are also more consumable for an on-the-go market, as you may watch movies rather than text information.

Businesses must optimize their websites for search engines and include valuable video content on their landing pages. 

Visitors can experience your message through videos with minimal effort other than a single click. Videos also allow you to convey concepts in ways that photos, writing, and animation cannot, and they do so in a universally appealing fashion.

Using video is one of the most effective strategies to increase engagement and conversion rates, rising to as much as 34%. This is also why video marketing is used by 60% of B2B (business-to-business) and B2C (business-to-consumer) marketers. 

Here are some useful advantages of video content on landing pages:

1. Makes Your Content More Memorable

According to several studies, people tend to remember the content they see in video format more than when they read it on pages. Videos let you tell a story, and stories are always more memorable and persuasive.

2. Increases Your Click-through Rate (CTR)

A video on your site's landing pages can increase your landing page conversion rate and even boost your entire website's performance.

According to a test run by Unbounce, conversion rates on landing pages featuring videos skyrocketed from 1.5 to 3.2 percent.

3. Enhances Your Credibility

Video on your landing page can also boost the credibility of your message. This is because people trust visual data over written information. They can present your company as professional, trustworthy, and a market leader, making your visitors more likely to take the next step.

4. Highly Shareable

A video on your landing page can also be shared should it be interesting enough. This may also result in tons of traffic sent your way. This happens whenever a video is entertaining or shocking. A video on your landing page may be shared even if it's not relevant to what you're offering.

5. Saves You Time with Content Creation

Consider all the time and effort you need to create a well-written blog post. A blog post can take hours to create, edit, and proofread. It also takes time for people to read and absorb. 

On the other hand, a one-minute video can impart the same information as many paragraphs of text. A video on your landing page saves you time while conveying the same message more convincingly. 

Video Content on Landing Pages Is a Valuable Marketing Strategy

As you can see, video content may still be used to enhance engagement and conversion rates on landing pages. It also conveys your message more effectively than other material forms. Videos also last longer than other material.

While you may be wary about integrating video on your landing pages, the potential rewards outweigh the drawbacks. The only way to know if it's right for you is to try it. You can set up landing pages with and without videos. Track your conversion rates for each page to see whether the video helps.

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