What Typography Is Best for Your Landing Page Design?

When creating a landing page, choosing the right typography is essential. Different fonts can convey other emotions, and you want to ensure that the font you choose for your landing page will help you achieve your desired outcome.

In this post, we'll look at some of the most popular fonts for landing page design and discuss what each can bring to your design.

Why Is Typography Important in Landing Page Design?

You can catch leads for your business on the landing page of your website, where the leads go after clicking on a link. The landing page's job is to make an excellent first impression, keep users coming back for more, and give them positive feelings about your brand. 

In building your landing page design, you should focus on modern trends. There is a long list of aspects to web design, but typography is one of the most essential.

Typography oversees the fonts we use on our websites. It is an integral part of your landing page’s design because the fonts must convey your brand’s message and subconsciously affect your audience.

What Are the Basics of Typography?

A typeface is a design of letters and numbers that can vary in size, weight, width, and circumference. It describes the feel of a letter or number. Some common typefaces include:

• Arial
• Calibri
• Comic Sans
• Helvetica
• Times New Roman

The terms font and typeface are sometimes used interchangeably to refer to the same thing. A font is one particular variation in typeface design, like a size variation or a weight variation. Most of the variations, however, are a combination of different variations.

What Are the Different Font Types?

A typeface caters to a font family. For example, Helvetica is a typeface, and Helvetica Oblique, Helvetica Light, and other variations are fonts in that typeface. Listed below are some font types you may recognice:

Serif

You can identify serif typefaces by small divots at the end of letters. Serifs work well as body text and contrast with sans-serif typefaces, like:

• Times New Roman
• Georgia. 

Sans-serif

You can spot sans-serif typefaces by their simple design. They lack divots or other embellishments, which makes them attractive. Sans-serif fonts include:

• Arial
• Helvetica

Script

As a handwriting-inspired font, you can identify this typeface, which has distinct connecting strokes. You can notice it on the cover of seed packets, labels, and certificates on organic foods. It is also used for titles and chapter headings on organic food websites.

Examples of fonts in this style are:

• Lobster
• Pacifico
• Requiem
• Whistler

Slab

The bold, thick letter strokes indicate you can identify the slab typeface. Also, these typefaces are best suited for big headlines on a landing page design. You can find them in short advertising messages, especially.

Conclusion

Typography is an essential part of your landing page design. It can create a visual hierarchy, emphasize certain elements, and guide the reader’s eye. When choosing fonts for your landing pages, keep in mind the goals of your campaign and what you want the fonts to communicate to the reader. 

If you’re looking for more ideas about landing page design, or want a team of experienced professionals to help you create an effective landing page, contact Happy Agencies today. We are a full-service digital white label company with years of experience building custom landing pages for businesses of all sizes.  Let us know your landing page plans, and we can get started on your project immediately!