In the days of the internet, specifically social media, PR and advertising are not just the same they used to be. Nowadays, social media has helped build new trends; some of those new trends include influencer marketing. This marketing strategy has many advantages for small businesses trying to grow their business, but not only that - it has been proven to work and other marketing strategies out there. How?
Anyone who is into social media has seen influencer marketing. They are everywhere! When a company hires an influencer to promote its product, it builds trust with the audience.
Influencers are like superstars of their own industry. They have thousands, maybe even millions of followers, who trust what they have to say. Because of this trust, consumers are more likely to purchase from the business that an influencer is promoting.
Influencers have a knack for making something go viral. This works for businesses; by associating yourself with an influencer, you are making your business more recognizable. If you want to grow your business, you need to make a name for yourself. Influencers can do this for your business.
Sharing influencer content on your own social media channels can help fill in the gaps in your content schedule. It also helps your consumers see you are up to date with the latest trends. By sharing influencer content on your social media channels, you are keeping your content fresh and interesting to your audience.
Generally, your business is most effective when connecting directly to your target audience. Influencers are the perfect way to do this.
When you hire an influencer to promote your product, they connect you with their fan base, which is a great way to connect to the potential customers you are looking for.
Not only that, influencers do this in a way that feels more authentic than if a business owner is doing it. Your product is seen in a new light by the consumer, giving it a chance to sell better.
As mentioned, influencers have a huge following. Because of this, they have a unique opportunity to deliver value to an audience.
What is value? Value is anything that can benefit a consumer's life. Influencers are well-known for giving their fans highly valuable content that can come in the form of tips, personal stories, or even a question and answer session.
Influencers are known for getting their social media audiences to connect with them in ways that other forms of marketing or advertising cannot do.
When an influencer continuously posts content on their social media, they generate a certain level of trust. When this trust is established, the audience is more likely to engage with the influencer.
In the case of a business owner, when the audience engages with an influencer, that audience is more likely to become a lead for their business.
Influencer marketing is a win-win situation because more than one party benefits from the relationship. When it comes down to it, if you do not have an influencer marketing strategy in place, it is time to start building one!
Happy Agencies can help you with influencer marketing. We help creators, talents, and influencers get the best deals. Get started with us today.