4 Characteristics That Make Up a Great Lead Magnet

Have you been scratching your head trying to figure out how you can get your online visitors to exchange information, such as their emails, to access more of your website? Well, you should give lead magnets a go! That's exactly what they're meant to do. Lead magnets come in all forms, from informative content that increases engagement down to a free product offering to get customers to try out something. Either way, they exchange for it with their email addresses, and if you haven't been using lead magnets, you should!

That said, not all lead magnets are made equal. Some are just plain better than others. If you're trying to make the best lead magnet possible, here are the characteristics they need to show:

1. Relevancy

This is probably the most important characteristic of a good lead magnet. No matter how good your lead magnet is, none of that will matter if it isn't relevant. What do we mean? We mean that it's not going to give you the results you want, but it's also not going to be as effective. So, you're going to want to try to make sure that the lead magnet is something that is relevant to your audience.

2. Valuable

People want their lead magnet to be valuable because if it's not valuable, then it's not going to be worth their time to go through the lead magnet doors. That's why you should try to make it valuable. For example, if someone is interested in a free course on how to do something else, you can give them a much better lead magnet that is more valuable. If a customer is interested in a free course on how to start a blog, give them a free course on how to start a successful blog.

3. Timely

Another thing to make your lead magnet better is to make it timely. As a general rule of thumb, you're going to want to make it timely to the month, time of year, or even time of day that the person decides to go on your website. For example, if you're trying to sell your product in the middle of the day, you may want to use a lead magnet that is related to being at work, such as a free course on how to be a better employee. This wouldn't really work at night, of course, as people are asleep!

4. Serves Your Purpose

If you think that your lead magnet will serve your purpose, then it's probably a pretty good one. So, you should be thinking about it. What is your purpose? What's your goal? Do you want to grow your email list? Are you trying to sell a product or service? Whatever your purpose is, the lead magnet should serve it. By doing so, people will be more likely to interact with the lead magnet and email you, increasing engagement and helping you achieve your goals.

Conclusion

Creating a lead magnet requires a little bit of time, sure, but in the end, it will be worth it. After all, it's a great way to get more people to come to your website, which you need to do if you have an online business. A good lead magnet will get people to email you and make a sale, increasing your business' exposure, credibility, and profits. So, keep this in mind when you're creating your next lead magnet!

Happy Agencies offers white-label services to help marketers or entrepreneurs build their brand-new agencies. If you are looking for lead magnet design help, reach out to us today!