Top 5 Content Funneling Mistakes and How You Can Fix Them

Content marketing funnels help you engage, convert, and retain your audience into leads, customers, and raving fans.

To make the most out of your content funnels, you should note the following common mistakes that you might make with your content funnel.

People Cannot Find Your Content

The Internet is a crowded place. According to WordPress, seventy million posts get published on their platform every month, and that is just in WordPress! As you can see, it is easy for your content to get lost amidst a sea of blog posts. 

To combat this, enlist the services of a web development agency to help you create the best user experience for your website's visitors. You also need to incorporate SEO in your content. This way, they can easily find you and your website online. 

Your Content Is Boring

Something is wrong with your content strategy if you fail to capture your audience's attention despite publishing content regularly. You need to have a high percentage of returning users. Failure to do so means your audience finds your content boring or not worth their time.

To increase your online visibility, you must publish engaging content, so they will be interested in looking for more content. Or you can persuade them to sign up for your mailing list. In exchange, give them meaningful content such as an eBook or a white paper, which are great ways for them to learn more about you and your brand.

Your Content Is Not Trustworthy and Engaging

Your audience will automatically reject your content if they see it as false or repetitive. Content creation is not just about increasing your viewership; it is also about establishing trust with your audience. If you want them to avail of your products and services, then your content must appeal to their needs.

Make sure that each content you publish is fresh, fun, and engaging. But do not neglect research; you need to back your statements with facts and figures. You also need to align the topic of your content with your audience's interests.

You Do Not Spend Money on Content Marketing

You should not neglect content marketing. Yes, it can be pricey, but the return of investment (ROI) is excellent. But before you spend your money on content marketing, you need to make sure you are doing it right to avoid mistakes.

The best way to make the most out of your budget is to hire the right person for the job. You can hire a person who is adept at managing marketing funnels. You can also employ an influencer marketing expert to help you with the ins and outs of influencer marketing.

You Fail to Promote Your Content

Now that you have your content, you need to promote it on the right platforms. There are different ways you can do this. You can create an email newsletter, schedule your Tweets and Facebook posts (do not forget the links), reach out via LinkedIn, and more. 

You need to remember the other half of content creation is marketing. And to increase your online visibility, you must be diligent in promoting your content. As a result, you will see increased online traffic and viewership.

Conclusion

As you can see, content creation is a lengthy process. It is not enough to just write. You also need to research your audience's interests, write multiple drafts, and create a content distribution calendar. Only then can you see the results you want. 

If you're looking for marketing specialists online to assist you with your content funnel, you can always rely on Happy Agencies. We offer resources on marketing funnels and content marketing so you can steadily boost your online presence. Check out our website today to get started.