Facebook Ads 101 That Helps Even Marketing Specialists

Creating a tailored audience for your ads can help increase your click-through rate, increase the visibility of your website, build brand awareness, or accomplish any other advertising goal.

Developing the right marketing message and choosing attractive creatives is helpful, but the real challenge is reaching the right people. That’s why it’s important to understand Facebook Ads' target audiences and how to use them effectively, even if your team is full of marketing specialists. Keep reading for more details and some ideas for targeting your audience.

The Importance of Audience Insights

First, we must answer this critical question: Why are audience insights important?

Audience insights provide the information needed to know your customers' backgrounds and buying habits better. The collated data can tell you everything from your customers’ age and gender to where they live and what they like. You can also find out what they think of your brand and what type of content they find most compelling.

Knowing how to use Facebook Audience Insights is essential. You can take what you learned to create organic and paid content that truly resonates with your audience.

It’s a win-win situation: Your audience gets content that speaks to them, and you can achieve your marketing goals more efficiently.

Utilizing the Target Audiences Feature

A Facebook audience is a group of people marketing specialists will reach out to through an ad. Facebook allows businesses to choose their users' demographics, locations, and interests to receive the most relevant ads. 

How Can You Do This?

Marketing specialists can create and manage Facebook Ads' target audiences through the Audiences section of the Business Manager. 

They can also find a summary of every audience, campaign usage, and history of changes in a particular audience. Thus, marketing specialists can manage audiences to update target groups and optimize efforts. 

There are three ways to create Facebook ads to target audiences. The most advanced and beneficial method is using the Ads Manager and Audience sections because you can select the type of audience and reach out to specific groups.

Using Ads Manager gives you access to unavailable features through the Boost Post option, such as audiences and ways of effectively marketing to them. Through Ads Manager, you can choose advanced features like displaying ads on specific devices to narrow your Facebook Ads target audiences even further.  

Advantages

• Ad targeting: You can target people based on interests, demographics, and behaviors, making it more likely that they'll be interested in your ad. You can remove people who have already bought your product or interacted with you.

• Money saved: You'll spend less on advertising by targeting your ads more effectively. Facebook's advanced targeting options lets you focus your ad campaigns, so you won't waste money on impressions that don't convert.

• Fine-tune your campaigns and test different audiences: You can constantly test different audiences and fine-tune your campaigns on the fly to ensure they're effective. This is a significant advantage that paid traffic has over organic traffic. The former allows you to seek out people who are already interested in your content, then build relationships with them.

Conclusion

Work with marketing specialists from Happy Agencies to achieve the results you want from Facebook Ads! We’ve got tons of resources for you to reach the next level, so hire us today!