Exactly How Google AdWords Can Grow Your Online Business

The results of an investment into AdWords should make themselves known almost instantly, and they should be easy to track. That's worth the time and money you put into a Google Ads agency.

Why Should You Use Google AdWords?

Consistently Measures Performance

Traditional forms of advertising like newspapers, radio, broadcast television, and cable television are challenging to measure. You don't know your ROI, where your leads are coming from, how to set your budget, and so on. 

With AdWords, you would know precisely what happened with the campaign: who clicked on your ad, how many leads you got, traffic to your website, and the cost per lead. These are the things you need a Google Ads agency to tweak in your campaign until you achieve optimal results.

Faster than SEO

The top benefit of using AdWords is that it works faster than SEO. Both are search engine marketing strategies to generate more traffic and leads for businesses. For example, a company can use SEO and AdWords to increase sales and clients. However, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search engines.

Here are a few good reasons working with a Google Ads agency is faster and more effective:

• The topmost ads always show up at the top of the search results page to get immediate visibility.

• Your campaign can be activated or deactivated whenever you want to.
• You can create multiple ads with different keywords at a time, rather than having a single big ad with one keyword focused on.
• You can use appropriate keywords that target users rather than hiding what your business is about.

Promotes Your Brand Better

Aside from increasing traffic, views, and sales, Google Adwords is also a form of online advertising. To verify this, Google partnered with Ipsos, a survey company, to run a study across 12 verticals, from automobiles to retail. They found that search ads increase top-of-mind awareness by an average of 6.6 percent.

Reaches Clients Directly Through Email

A more direct marketing approach is through an "email marketing" system because it's an excellent way for businesses to reach customers who have shown interest or taken action in the past. In September of 2015, Google integrated native Gmail ads with their AdWords service, so now businesses can advertise directly to people already using Gmail.

Usually, Gmail ad campaigns show up in a Gmail account's "promotions" tab, but they will also show up on the "social" tab occasionally. These types of ads will run both on desktops and mobile devices. Since Gmail ads tend to cost much less than standard search engine ads, ask a Google Ads agency to start using Gmail ads in your promotions!

Reconnects with Website Leads

Staying connected to your website visitors on Google is accessible via the Remarketing Lists for Search Ads (RLSA). Relevant people can find your business online, even if they haven’t yet clicked on your website. This might be because they window-shopped, looking at all the pages on your site but not taking action. 

How do you remind potential customers what you could do for them?  Add keywords to your RLSA campaign in AdWords, including display remarketing. This way, Google ads will match the user’s search query with the remarketing list and keyword. The ads will then appear in Google search results to reach potential customers.

Work with a Google Ads Agency and Boost Your Rankings

Google AdWords is now essential for improving websites' search results and attracting new visitors. It is easy to set up and promises to deliver the right audience to your target audience. Those are just some reasons you should use Google AdWords and why it is worth working with a Google Ads agency to increase your lead generation and sales!

Consult with Happy Agencies today! We’re a Google Ads agency offering white label marketing services, whether you are getting started as a marketer or building your new agency. We provide tons of resources to push your business to the next level.