Here’s How Getting Influencers Can Help Your Brand!

Influencer marketing campaigns have increased sharply over the last few years. The industry is predicted to be worth $15 billion by 2022, driven by the growth of social media. Brands are increasingly using social media influencers to reach their customers more than ever.

Influencers spend their time delivering their own content, and building a large fan base that likes everything they share. Businesses are taking advantage of this phenomenon in order to boost their brand, increase awareness and generate sales.

What Is Influencer Marketing?

Influencer marketing, also known as word of mouth marketing, is carried out between a business owner and one or more social media influencers who have a big following. There are different types of influencers with different price points and amounts of followers, and most influencers offer some sort of promotion for the business. 

89% of brands have said that their ROI (return on investment) is comparable to if not better than traditional marketing channels. Aside from the ROI, it's also the option that's generally more cost-effective.

Social media influencers whose followers are in the millions trigger thousands of purchases daily. Internet personalities are able to do the same. However, it's not just about increasing the profit a company can make. When influencer marketing campaigns run correctly, they can help boost brand awareness, expand reach on social media and bring more organic traffic to a website.

Read on to learn more about how influencers can help your brand:

Influencers Can Boost Brand Awareness

If you work with an influencer, you can both benefit as their followers might also know about your brand and what it can offer, which can expand your following. To work together, choose an influencer who works in a similar niche. 

Influencers Can Help Your Brand Build Trust

Working with influencers extends the reach and network of a brand, and in turn, it gains trust from consumers. 78% of people expect brands to help in their daily lives nowadays given the coronavirus. Brands now carry much more responsibility; influencers are the best tool for extending support and meeting consumer needs. 

It's never been more important to build trust between consumers and brands. Influencers are great at bridging this gap. Social media users and consumers often rely on trusted influencers for recommendations.

Do you know who your target customers are and what you want your brand to say? If you aren’t sure what social media stars will work with your brand or how to find them, don't fret. There are many options for finding influencers with large online followings, and these social media stars can help you achieve your goals. 

A great way to do this is by calling for professional help with the knowledge and experience to help get your influencer marketing campaign up and running.

Conclusion

Influencer marketing has slowly but surely changed the marketing game worldwide. Given the popularity of social media, many see it as a no-brainer. Benefits include helping the brand build trust and boost brand awareness, on top of leading to sales.

Trying to find a white label agency that can help with influencer marketing? Check out Happy Agencies today! We’re a white label service for marketers that has a wide range of resources.