Facebook ads have the potential to give you massive exposure in a cost-effective way. They are very targeted, as you can choose exactly who you wish to advertise to or who you don't (such as political affiliations). They can be set up, so they even target specific geographic regions.
The biggest benefit of Facebook Ads is consistency. When you have a regular ad running, it provides your website with a consistent flow of potential customers. This can help your website grow steadily, rather than having a big surge of new traffic and leads one day and completely dying out the next.
Here's our rundown of how you can achieve the benefits of Facebook Ads:
You can create an ad that contains a lead generation form using this method. The form then submits back to a landing page or leads collection page on your website.
Now, you have a new lead for your sales team or email list without tracking the click all the way back to your website.
Tip: Make sure you set a high enough daily budget, so your ad reaches a wide audience. The larger reach could result in more people filling out your form, ultimately leading to more leads.
When using Facebook Ads, there are some objectives you need to consider, such as:
Tip: Test your campaigns using the objective you feel your company will benefit the most from.
Using conversion tracking on Facebook Ads is highly recommended. By being able to track conversions, you can see which of your ads are the most effective, which is especially important when comparing multiple ads with similar target audiences.
Facebook conversion tracking is used on any type of ad that you wish to track and how many people have taken an action. In this case, you can use conversion tracking to track how many people have purchased your product, used your service, or filled out a form.
Tip: Create a custom conversion event in Google Analytics to track your conversions.
When you set up your Facebook Ads, you need to test everything. Target your ads to different locations, demographics, and abilities. This will help you figure out what your customers really want and need.
Also, test your Facebook Ads on mobile before you implement them on desktop. Facebook has an easy-to-use app that allows you to access the Facebook Ads Manager.
Tip: Set a small budget, and start small with your testing. If the ads aren't converting, go back, change the copy, and try again.
Facebook Ads are a great way to promote your company, as you can target people by location, demographics, and interests. Use the advice in this guide to increase your leads and sales and to be able to invest your money into the best possible advertising strategy for your company.
Happy Agencies is a Facebook ads agency that will help create an ads campaign that converts. Sign up now!