A landing page is a specific page on your website intended to convert visitors into actual leads. This is done by providing something the visitor will find valuable and happy to provide their personal information in exchange. In comparison to other pages, a landing page has only one objective: to turn as many visitors into potential customers.
HubSpot is an easier way to create well-designed landing pages. With their tool, you can build landing pages within minutes, and the templates are already proven to drive conversions.
Before you do work on your HubSpot landing page design, though, make sure that you are aware of these dos and don’ts:
The headline is the first thing people see when they land on your page. It’s very important that the headline is attractive and does its job in encouraging people to read further.
For the average visitor, there are tons of things to do when they’re on the internet. They can go to the next page to research, the next web page to buy, or the next web page to listen to the next YouTube video. As a result, you need to make it as clear as possible to your visitors what you’re offering and what they should do to take advantage of it.
Videos are a great way to stand out from the crowd. They’re especially good for product demonstrations and other complex topics that can’t be explained in words.
Visual junk is any extra information that doesn’t help the visitor to better understand what you’re offering. For example, you don’t want to put too much text on top of a video. You don’t want to put a huge “buy now” button that overshadows the rest of the page.
Your landing page should match your overall branding. If your brand’s colors are black, white, red, and blue, and you’re using a yellow and green landing page, then you’ll end up with a very poor result, to say the least.
The best landing pages have an element of creativity and originality that is lacking in a typical sales page. If you use the same keywords multiple times, or if your page is filled with specific phrases that you know people are going to search for, your page will look like an impersonal sales page and not a landing page.
After you’ve selected a landing page, it’s time to start split testing. This means that you’ll launch a page and then use tools to track how the page converts visitors into leads. If the page is not doing so well and you have good reason to believe that the subject line or the landing page or the headline or call-to-action is the culprit, then you can test another one.
If you’re going to use HubSpot for your landing pages, you’ll be happy to know that this is one of the most powerful tools for any marketing executive or a small business owner. You can build landing pages easily, start getting leads, and then begin your marketing campaigns.
That said, you still need to make sure that your landing pages have all the right elements for them to deliver the results you want. Focus not only on the content of your landing pages but landing page design as well.
Happy Agencies can provide you with landing page design and other services. Contact us today to find out how Happy Agencies can help you!