Importance Of Facebook Awareness Ads to Improve Local SEO

If you run a small business, it's time to stop thinking of Facebook as just a social platform and start thinking of it as a social and search channel. In fact, nearly half of people online look for local businesses though social media.

Facebook ads are well-known for their exceptional targeting capabilities, especially true for local awareness ads. You can target residents by specifying a radius around your business with these ads. The advertisement is then only shown to users who live nearby or have recently visited the area.

Advertisements should already be running to broaden your audience and increase your visibility. To reinforce its effect, a local search marketing strategy should also be implemented. Facebook's local awareness ads combine the two while providing several additional advantages.

Importance Of  Facebook Awareness Ads

Here are reasons it is essential to have Facebook awareness ads to improve your business's local SEO:

1. Accessibility for SMEs

Small businesses often face challenges when investing in advertising and marketing. Facebook offers a low-cost channel for small businesses to promote their products and services. These ads are more affordable than other advertising options which makes it easier for local companies to boost their online visibility.

2. Targeting the Right Audience

Mass marketing doesn't work in a small industry like the hospitality industry. You'll need to target specific users with your marketing campaigns. With Facebook ads, you can narrow down your ad viewers to a very specific demographic.

3. Cost-effectiveness

You don't need to shell out big bucks to start a Facebook awareness campaign. There's a basic package for $5 and a higher-end package for $30. The best part is that you only need to pay for the clicks that you receive.

4. Convenient Platform

According to Forbes, "82 percent of smartphone users turn to their device to search for local businesses." If you're looking to make a positive first impression with your potential customers, you should consider Facebook ads' impact.

How to Maximize Facebook Local Awareness Ads

While the benefits of Facebook local awareness ads are many, there are a few tips you need to follow to make the most of Facebook.

• Choose the right audience: Using the search terms feature, specify your target audience. You can even use the location targeting feature to mention the location name like "New York" or the state or city name "New York City," or even the zip code.

• Use the right headlines: The first description in the advertisement is usually the headline. Use this to your advantage by crafting an eye-catching headline to get more clicks.

• Use the right images: The image is the first thing your potential customer will see in your advertisement. If you're looking to maximize your chances of engagement, pick an eye-catching appearance.

• Use a compelling copy: It's better to write a short, clear, and concise copy. The lengthy document gets ignored, and people are more likely to click on a quick advertisement. Try keeping the copy to a minimum by using bullet points, subheads, and relevant text.

Closing Remarks

Local SEO done right can help you dominate the search engine rankings and get more traffic to your business website. If you are looking to improve your local SEO, you need to consider Facebook advertising.

The above tips will help you create successful Facebook local awareness ads that help you maximize your local SEO efforts.

No matter if you are just starting out as a marketer or setting up a new agency, Happy Agencies is your Facebook Ads agency that can help you with your white label marketing needs. You'll find everything you need to take your game to the next level right here. Contact us to get started today!