If your agency focuses on profitable service offerings, you will likely match or exceed revenue goals for 2021. However, will 2022 be another great year for agency growth if you don’t make changes to your brand?
We believe it will be for agencies that continue to focus on customer service and become customer-centric. We expect agencies to provide customer service as a core competency.
Here are four marketing insights to help your agency grow in 2022:
Personalization has been in the mainstream for a few years now, focusing on making the Internet a more personalized experience for users. However, it's now also been proven to result in better business outcomes.
Personalization is essential because it tackles the main concerns of conventional customer service, namely low-touch, poor quality, low attention, and low interest. Human interaction and a focus on the customer's experience are necessary for personalization. However, it also necessitates systems consistently providing a customized message, which is more complicated.
Furthermore, personalization is not just about your customers' online experiences. It's also about their experience with you offline, in your agency. Personalization is really about creating a 'wow' experience for your customers.
Customer relationship management (CRM) is an essential tool in the arsenal of any agency. It helps you stay abreast of your customer's needs and expectations and enables you to offer them tailored service.
However, your CRM software doesn't run itself. You need to proactively monitor your accounts and stay updated on any changes in the account's information.
You can set up alerts in your CRM to know when the account's information changes. This way, you don't have to log into your CRM to check for changes manually – your CRM will just alert you when there are any changes.
You can also use a service like FreshMail, which automatically sends out a welcome email to new leads. You may also use it to automatically send additional relevant emails to your consumers throughout the year.
Your customers are your top priority. They're the reason why you're in business, after all.
You're a service provider, so you provide a certain amount of service to your customers. Moreover, your agency might need to provide certain services and solutions to your customers.
However, your customers also have specific needs and expectations that you need to fulfill. Many agencies put their solutions first, so they often require customers to conform to their requirements instead of doing the opposite.
Social media marketing is essential in today's marketing landscape. Many businesses use social media to reach out to their target audience and increase brand awareness, which leads to increased sales.
Furthermore, social networking is an excellent way to engage your consumers. After all, it gives them a direct line to you to bring any complaints, feedback, or suggestions.
While it's true that creating a social media presence and maintaining and growing can seem daunting, there are several ways to use social media effectively if you don't have the necessary workforce and budget.
Being social in your agency means deciding where to focus your efforts and budget on social. Have someone in your agency take care of the social side of things.
When your agency is truly customer-centric, you'll build loyal customers and produce generations of customers. Prioritize your customers and be approachable, proactive, and friendly in the new year and by 2022 if you want to beat your competitors.
On the other hand, if you've been struggling to look for ways to grow your agency this year, you'll probably have to look for new ways to grow in the next year. We suggest you consider running an agency review and analysis to see if you are doing things the right way.
Happy Agencies is here to help you if you are looking for marketing specialists. We provide white label services for marketers. Whether you're just starting as a marketer or putting together your agency, you'll find a lot of tools and resources here to help you get to the next level. Contact us today!