Choosing the Right Typography for Your Landing Page: 7 Tips

Your landing page design is crucial to its success. Besides its visuals, typography is also a crucial component of a well-made and appealing website. But are you worried about how to combine the two to create a winning landing page?

If you’re having design troubles, check out these seven tips!

1. Limit Your Typefaces

Using too many different fonts on your landing page makes it look like you don't care about your brand's image. It's best to stick to two typefaces on your landing page rather than to mix multiple ones. 

Having different fonts from a singular font family keeps the text on your landing page more streamlined. If you are using a typeface that isn't part of a font family, use two fonts with similar characteristics.

2. Employ Standard Fonts as Much as Possible

When choosing typography for any landing page, not only for the home page, you should consider two things: making it more readable and ensuring that it follows web-design standards.

You can use more radical fonts on your website, but remember that some people might find it hard to read the text. If people don't browse longer on your website, then they're not going to see any of your other content.

3. Use Varied Fonts Choices

Instead of sticking to uniform font sizes and colors, you can create groups of different font sizes and colors. Other font pairings help build a distinct visual form on your landing pages that cause your visitors to pay closer attention.

Test several combinations of font pairings on your landing page to see which ones you like best and settle on the ones that are readable and look nice together.

4. Be Aware of Line and Text Spacing

Ensuring that line spacing is wide enough is crucial in making a web page accessible. Users should not struggle to follow lines of text, such as by scrolling horizontally or zooming in. Whitespace between lines of text makes the landing page more legible.

5. Sans-Serif Fonts Are Smooth and Easy to Read When Used for Body Text

You already know how to use a sans-serif font for body text on a web page. Landing pages are no different—they too benefit from sans-serif fonts. It’s a sensible choice for web content since its design was initially optimized for digital mediums.

Sans-serif fonts are good for body text because they are easier to read than serif fonts when the font is small. Serif fonts are better for larger text like headings and sub-headings because their decorative lines make them easier to read.

6. Be Mindful of How Recognizable Your Brand Is

Branding is essential when you have landing pages. Think about the font combinations you will use to convey the appropriate visual hierarchy so that your landing pages are well-branded.

The right combination of typefaces, fonts, font sizes, and font weights creates a lasting impression on users who land on your landing page. When done correctly, it becomes the identity of your brand.

7. Text Animations Can Be Distracting and Are Best Avoided

You should avoid text animations on your landing pages, as they can make it hard to read text.

Some users may feel that text animations are distracting or tacky. You should use them only in big titles or in other places where it does not distract too much from the main text. This is just a warning to use the animations very carefully.

Conclusion

If you want to make a good first impression with your landing page, it’s important to use the right typography. By following these reminders, you can create a site that is easy to read and looks great on any device.

Want to stay ahead of the curve and make sure your website design is on trend? Work with Happy Agencies, a white label digital marketing agency that can help you through our web design services. We’ll work with you to create pages that follow current landing page trends in typography and overall web design while still reflecting your unique brand. Ready to get started? Give us a call today!