Top Best Social Media Channels for Influencer Marketing

To be an experienced influencer marketer, you need to know that it's not about the social media channels themselves. It's about finding the right creators to use on those channels and their followers. Every platform has its own type of content and audience that is constantly changing. Even so, it's essential for marketers to understand all the available channels, their key differences, and when and where their messages will be most effective.

Top Best Social Media Channels for Influencer Marketing

1 - Instagram

Instagram is the king of influencer marketing, and for good reason. Based on both the sheer volume of people and average engagement, Instagram is likely the best social media channel for influencer marketing.

It boasts a staggering 1 billion monthly active users, and users spend an average of 21 minutes per day on the app. This makes Instagram a great place to harness the power of influencer marketing by focusing on micro-influencers that may have a niche yet highly engaged audiences.

While Instagram users are heavily focused on visual content, the platform is also one of the best places to reach a younger audience. Young people are using social media to make purchases and make important life decisions. That's why Instagram is a top choice for brands looking to reach the younger crowd.

2 - Facebook

Facebook is the largest social media platform in the world. It's also the second most popular place to use influencer marketing. Why? As we just noted, Instagram users are very visual-oriented. Facebook's overall audience isn't. Facebook has more than 2 billion monthly active users, and they're all using it to connect with people they don't know.

To get the most out of Facebook influencer marketing, it's important to prioritize organic vs. paid reach, as well as consider new posts against older ones. The more recent a post is, the more likely it is to be seen, so it's important to make sure that the content is interesting to the audience for a solid period of time.

Even though Facebook may not be the best social media channel for influencer marketing, it's still an excellent place to leverage the power of influencers to get the word out about a product.

3 - YouTube

YouTube is one of the most popular video platforms in the world. That's why it's the third most popular social media channel for influencer marketing. As we mentioned earlier, Instagram is the best channel for visual marketers. If you're looking to create a visual product, then Instagram is the place to reach influencers.

YouTube, however, is the social media channel of choice to reach influencers who are making videos. Video marketing is proving to be more effective than ever before. Even on Facebook, where video often gets restricted to autoplay, over 51% of viewing time is dedicated to video.

4 - TikTok

TikTok has skyrocketed in recent years and is now one of the most popular social media apps in the world, boasting nearly 500 million users. Forget about the memes, the quirky filters, and the posts by influencers. TikTok is a social media platform for short videos that are typically just 15 seconds long.

Those 15 seconds are the perfect place to tell a story about a product or service, and it's even shorter when you consider that most people type over the videos. It's the perfect place for brands to reach a younger audience.

Conclusion

With so many social media networks, it's hard to decide where to go with influencer marketing. Your decision will be based on what you're selling and who you're trying to sell it to.

Work with the best white label marketing service to build your influencer brand. Whether you are getting a starter as a marketer or building your new agency, you will find tons of resources here at Happy Agencies to push to the next level.