Top 4 HubSpot Marketing Hub Features for 2022

HubSpot is already one of the top platforms in the market right now. With thousands of subscribers and even more sign-ups, HubSpot has become an excellent and reliable platform for startups and even established corporations. The main reason for its success lies in the platform’s user-friendly interface. You can do everything from creating content, to managing your leads and nurturing them on this platform.

If you're wondering how HubSpot can help you with your marketing efforts, you better read on. Below you can find out about their features and benefits that will help you to outline a great strategy in the form of a marketing plan.

Free Marketing Tools

The free marketing tools are designed to help you get started with creating a marketing plan. If you're not sure what such a plan looks like, you can use HubSpot's templates. Just enter your fields and start with the creation process. You can also make use of other valuable features, such as smart lists. Make sure you check out the list of users to see who's viewed your website or has visited your profile. This way, you can be sure that you're offering your best content to the right audience.

With the built-in CRM (customer relationship management), you can also export your information to other platforms, such as MailChimp, Google Analytics, Stripe, and QuickBooks.

HubSpot Workflows

For those of you who are looking for a more advanced marketing solution, the HubSpot workflows should be included in your marketing plan. These workflows will help you to create a strategy and reach your goals. You can use HubSpot workflows for sending internal notifications, list building and segmentation, or even email nurture campaigns. As an added bonus, HubSpot workflows can also integrate other programs like Slack and Zoom to further ѕіmрlіfу thе ѕtrаtеgу сrеаtіоn.

Social Media Integration

HubSpot is a great platform that will provide you with everything you need to create your marketing plan. HubSpot's social media integration is probably one of its most useful features. You can connect your social media accounts to the HubSpot marketing software, so you can gain insights into each of your platforms. HubSpot helps you to measure the success of your social media marketing campaigns and helps you to create a better strategy. You can even check out which content performs the best on each of your platforms, so you can use the same content with different audiences.

A/B Testing

One of the most important features you should consider when creating your marketing plan is HubSpot A/B testing. This is a great feature that will help you to test the performance of your content. HubSpot A/B testing will help you determine which content is more profitable and, consequently, should be featured on each of your channels.

There are no limits as to how many tests you can create. With this feature, you can see which messages and formats work best to promote your content.

Conclusion

Using HubSpot marketing tools to create your marketing plan might be the best decision you could make. It will give you the tools you need to create a strategy that will optimize your client's sales and help them improve their business. Make sure you take special care of your marketing strategy, so you can increase your ROI and achieve your goals.

Whether you're still getting started as a marketer or you're already expanding your new agency, you'll need all the tools and resources you can get to push your game to the next level. Happy Agencies is here to bridge that gap by providing white label services for marketers, which includes HubSpot development as well as Facebook and Google ad campaigns. Partner with us today, and let's start boosting those numbers!