Why You Should Choose WooCommerce for Your Marketing Plan

Thousands of new online retailers are opened every year, but they don’t have to look far to find e-commerce software that can help them start their business. People who want to get started quickly and cheaply can use hosted services like Shopify, while those who plan to grow their business in the future can choose self-hosted platforms like Magento or WooCommerce. They can choose the most accessible solution or the solution that fits their future needs best.

But among those mentioned, why should you choose WooCommerce and work on WooCommerce development for your business?

Active Developer Participation

WooCommerce and WordPress are open source e-commerce software, which means that retailers can add or change primary features, build new extensions, and create custom themes. It is often tricky for e-commerce providers to find developers who can do this work without charging too much, but WooCommerce and WordPress have a large pool of developers to draw on. 

If you need to modify your e-commerce site, there will be someone out there who can help you with WooCommerce development. And finally, because WordPress and WooCommerce are so popular, having such a vast network of developers means that you can achieve a more robust level of WooCommerce security.

Affordability

So why should a retailer choose WooCommerce and get started on WooCommerce development? The first reason is that it’s free. Although other e-commerce platforms like Shopify or BigCommerce offer advanced features, WooCommerce is competitive with them and doesn’t require significant ongoing payments. 

As long as the business or entrepreneur in question doesn’t need to pay for support or proprietary software licenses, they can take advantage of WooCommerce’s capabilities without commitment.

Additionally, third-party shopping cart applications may have a cost associated with them. Keep in mind that such costs would be related to those specific applications and not to WooCommerce itself.

Amazing Analytics

Another way to understand how WooCommerce works is to look at analytics. Its system comes equipped with built-in analytics—another advantage of using WooCommerce—which allows you to understand your customers better.

Built-in analytics track information related to your store and its products, displaying the data in a clear and easy-to-read interface. If you want more data than what’s available out of the box, you can install extensions to support Google Analytics.

Endless Sales Applications

WooCommerce is incredibly flexible for sales. It can sell anything, from a generalized view of products to any particular product. Physical products? It can handle that. Digital products? Also included. Subscriptions? Got you covered. Appointments? Yep.

Modular Framework

It's essential to understand what WooCommerce can be. WooCommerce development includes a rich set of features extended with plugins. Retailers can benefit from WordPress plugins and hundreds of e-commerce-specific extensions explicitly designed for the WooCommerce platform with these plugins.

What's impressive about a modular system is it cultivates a developer community that creates plugins with additional functionality, a feature that isn't possible with monolithic applications.

Synergy with WordPress

“But WooCommerce is just WordPress, so it can’t be as good as a purpose-built e-commerce application.”

While true, this is more of a win for WooCommerce. As a platform, WordPress is preferred because of its flexibility and functionality. Millions of users choose WordPress because it provides the best foundation for their sites. It’s fast, secure, and easy to use. This compatibility between your existing WordPress themes and WooCommerce themes makes the integration effortless.

Prioritize WooCommerce Development Today

With its customizability, developer support, and free subscription, WooCommerce is a handy tool for getting your e-commerce shop off the ground while increasing your bottom line. Much like WordPress, you can explore its functionalities on your own or speak with seasoned developers to maximize this platform for your business.

Get started on WooCommerce Development with Happy Agencies today! Whether you're learning the ropes as a newbie marketer or building your new agency, we’re a white label marketing agency with tons of resources that can push your business to the next level. Talk to one of our experts now!