Competitive Edge: How HubSpot Payments Can Help Businesses

The current times present us with many interesting technological advancements. HubSpot, the customer relationship management (CRP) platform announced that it launched its HubSpot Payments, an end-to-end payment solution. They built it to deliver a more delightful and connected buyer experience. 

You might be asking if the cost is worth it. After all, you might already have an existing payment solution, but a white label agency would tell you that the benefits would outweigh the price. It allows companies to process payments seamlessly.

A white label agency would urge you to take up this technology. They will remind you that today’s B2B buyers expect a frictionless, digital buying experience that matches B2C e-commerce. Thus, it will become your company’s competitive edge.

What Makes It Beneficial?

It is sad to say that many businesses are still using inefficient payment systems. In a recent survey, 77 percent of B2B clients found their latest transaction to be below par because of the substandard processes. In other words, it led to higher customer churn.

The beauty of HubSpot Payments is that it is built directly into the HubSpot CRM. In other words, there is no downtime because there is no need for any clunky integration. You can easily replace paper checks with digital payments. Thus, it streamlines your payment process.

You might be wondering what role HubSpot Payments plays in your digital marketing strategy. A white paper agency would point out that many of your B2B clients have suffered through painful sales processes that leave them with lost revenue. HubSpot created this to enhance the customer experience. 

What Does It Include?

As mentioned earlier, HubSpot Payments is built directly into HubSpot CRM. You might be wondering how it works and what it includes. For starters, it supports all major credit cards and ACH payments. Here are its other key features:

• Payment Links: It is the unique, native URL that streamlines the payments process. The payment link makes things efficient because it involves fewer steps for both the buyer and the seller. You can embed it on your website or in a shared email, chat, or quotes. Thus, making the transaction more pleasant.
• Recurring Payments: This option allows your customer to sell membership, set up retainers, take ongoing donations, and more. Recurring payments are also available as an object in the HubSpot CRM, giving customers the ability to customize their processes as needed. 

Native integration with HubSpot’s quotes features in Sales Hub allows companies to get paid immediately when their customer accepts the quote. This process eliminates the need to chase the payments and deposits after the customer signed, saving precious time for the sales team and reducing friction for buyers.

Conclusion

According to the World Bank, e-commerce is reshaping our market. With that said, we must welcome this change so that your business will thrive during this uncertain period. And HubSpot Payments will help you throughout the journey.

If you are looking for a white label agency to seamlessly incorporate the HubSpot Payment into your overall digital marketing strategy, you do not have to look far because Happy Agencies is here. We will help you market this innovative inclusion as a competitive edge. Call us now for more information!