Debunking Myths About Landing Pages to Help Your Site Grow

The impact of a well-crafted landing page is significant. It is the first page a potential customer sees, and it’s a chance for you to make a lasting impression. Strong attention to detail, clean design elements, strategically worded copy, and a relevant call-to-action (CTA) prompt can help you increase your conversion rate.

A good landing page is more than just a pretty picture and a sales-driven CTA. It must have thought-provoking copy and design elements that promote action. Without these elements, your landing page will fail.

All that said, sometimes the biggest thing that can get in the way of a good landing page is subscribing to common myths about it. Let's take a closer look at the most common ones and debunk them today.

Here's what you need to know:

"Too Much Text is Always Bad."

Some people think that a landing page should only include headlines, bullet points, and a call-to-action button. In reality, users are accustomed to seeing a lot of copy on-page.

Take, for example, Facebook. This site is extremely text-heavy, yet it’s one of the most popular sites on the planet. The take-away is simple: don’t let text scare you away.

Of course, the more text you include, the more work you’ll need to optimize it for SEO. A good rule of thumb is to limit the number of words on a landing page to 800-1,000.

"You Only Need a Few Landing Pages."

When most people think of landing pages, they think of single-purpose pages that feature a single CTA.

The truth is, you can create multiple landing pages for the same product. This is beneficial because it gives you the chance to test different creative executions to see which one works best.

One of the most popular landing page examples is landing pages for ebooks, blog posts, or lead magnets. You just need to make sure the offers are relevant and that you’re capturing enough of your target audience.

"Conversions are the Most Important Thing."

Everyone’s looking for ways to increase conversions, but the truth is, it’s not the most important metric to focus on. If you aren’t making money, it doesn’t matter how many people convert.

Instead of worrying about conversion rates, focus on the economics of your landing page. Instead of solely trying to get your visitor to click on a CTA, give some focus on getting them to make a purchase.

"Once You Build it, There's No Need to Update."

At the very least, you should update your landing page a few times a year. Just because the page is optimized for one campaign doesn’t mean it’s optimized for another.

Check your analytics regularly, and ask yourself what you can do to improve the page. For example, if you see that the bounce rate is too high, figure out how to reduce it.

The Bottom Line

A well-optimized landing page is a win-win. It offers you a chance to maximize your website's conversion rate and improve your user experience. Follow these tips to integrate landing pages into your digital marketing strategy and create a more user-friendly website for your potential customers.

If you are looking for a creative web design agency, we can help you. Happy Agencies provides a wide range of white label services for marketers. Whether you are just getting started as a marketer or building your new agency, here, you will find tons of resources to push to the next level. Contact us today to learn more about our work and services!