5 Facebook Ad Trends Brands Should Be On the Look Out For

Facebook’s ad trends change all the time, and if you want to be competitive, you should be aware of them and plan accordingly. The way Facebook’s ad platform operates is similar to growth hacking, itself a hot trend in the business world, so what you’re doing is using effective tactics on the high-traffic platform to get immediate results. 

Your choice will depend on whether you see ads as a way to make a profit or a branding effort. Regardless of which option you choose, you will know how to approach the market from an informed perspective.

Here are some ad trends on Facebook that you should be on the loookout for.

1) Short-Form Video

Facebook has been focusing on short form video within the past year, after it has successfully transitioned to the mobile era. The social platform is aiming to provide more video content to its users, and that’s a good move for them, because users are spending over an hour and a half per day on Facebook.

With that in mind, you should be making videos that can catch the attention of the audience and start a conversation going. The shorter the video, the better.

2) Native Ads

Social media platforms are handling native ads differently than traditional media publishers. They are not as strict when it comes to the quality of the ads as well as the world they create.

Traditional media publishers are a lot stricter when it comes to their content and ads, though they are also starting to incorporate native ads in their mix.

3) Stories and Reels

Facebook is moving towards making stories and reels an important part of the experience for users. It is updating the features regularly, and brands are starting to make use out of it.

With stories and reels, you are allowed to post up to ten seconds of video to add more context to your post, or to highlight your post. This will also get you more organic reach because people will take a look at your post and what you’ve posted. This can directly result in more traffic to your website or posts.

4) AR Ads

Facebook is betting big on augmented reality, and the company is offering more support to brands and developers. It is creating technology that will make it possible to develop apps that will support AR ads.

This is good news for brands in the future, because they will be able to use these apps to create interactive ads that are more engaging than what they are doing now.

5) Sponsored Messages

Sponsored Messages are an ad format that was released in 2016, and they allow you to send a direct message to people who have messaged you. You’ll be able to target users on their timeline based on their interests, gender, age and location.

This will allow you to expand your pool of prospects. You can choose to keep the same message for everyone, or you can customize them for each user. In the end, you are likely to get more conversions.

Conclusion

Facebook is not just a social platform. It is also a powerful advertising platform. But like all platforms, it’s constantly changing, and it’s up to you to keep up with the trends.

If you want to improve your standing on Facebook, you need professional help. Happy Agencies is a Facebook ads agency that can help you improve your digital marketing strategies on the platform. Get in touch with us today to learn more.