Facebook Advertising: Debunking Common Misconceptions

Advertising has evolved quite a lot over the years. It's only gotten better with time, especially with the introduction of digital means. Technology's advancements have truly brought on a new era in terms of ads. Social media platforms have become a whole new landscape for ads in general. Few are more powerful than the giant that is Facebook.

Understandably, the popularity of Facebook advertising has also brought on a whole lot of common misconceptions. In this blog, we're going to explore a number of those and uncover the truth behind them:

Misconception #1: Facebook Advertising Costs Too Much Money

Facebook actually has incredibly flexible settings when it comes to pricing. Your business can choose the scope of the advertising depending on the budget. All of the work of finding users that will fall within that set price range will be the responsibility of the algorithm of the social network.

Ideally, the settings should not be set too far off. Even the smallest of companies can see successful promotions on Facebook. Businesses will also find plenty of useful functions on their Facebook pages.

While it may be true that you’ll still be spending some money on Facebook advertising, the benefits heavily outweigh the drawbacks. You can have a significant return on your investment because of the platform’s wealth of audiences, features, and algorithms.

Misconception #2: Facebook Advertising Is Not Workable for B2B Settings

Facebook promotion is avoided by some businesses, leading to monthly losses in potential clients that range from dozens up to the hundreds. Plenty of companies are afraid of their budget draining, mostly due to an underestimation of Facebook audiences. However, many of the social network's users are adults and working professionals, which means B2B marketers have endless opportunities on Facebook.

It's possible to select users on Facebook through a number of categories such as:

• Annual income
• Company name
• Demographic
• Employer
• Industry or niche
• Office type

The platform helps in the creation of similar audiences, which automatically detect those similar to existing customers. Attracting more B2B leads through Facebook advertising can be done via different approaches. Bid on a wide audience or a narrow audience, get access to Google Sheets for daily monitoring, and work closely with your client to get the best possible results.

Misconception #3: Facebook Advertising Succeeds with Large Audiences Only

Many people have the misconception that because Facebook is a social media giant, Facebook advertising automatically means you’ll be catering to a large, general audience. However, this is not the case. The platform allows you to choose a specific audience so that your ads will not fall on deaf ears.

The moment targeting is set correctly, Facebook will take over. It will do the rest of the work necessary to show your ad to the people who are likely to be interested in your business.

Conclusion

Facebook advertising is widely regarded in marketing, but it is not without issues. Those tend to be in the form of misconceptions that need to be debunked. This includes Facebook advertising only able to succeed with large audiences, among others.

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