Logos: Designing Your Company’s Most Recognizable Symbol

Most people think that a brand is merely a company’s name. But for a marketing strategist, it encompasses your virtues, values, and goals. The same reverence should also be given to slogans and logos. They are not merely catchphrases and fancy designs.

This reverence is the reason why you should not pick out a random artist on one of those freelance platforms to create a logo. If you are in the e-commerce industry, you should consult with a white label agency. They can tastefully incorporate your company values and goals without causing your website to lag.

You might still be thinking of hiring a freelance artist because doing so will cost you roughly $5. You might even ask your artistic niece to do the job herself. But before you do such a thing, you should continue reading this article.

Simple Logos

Corporate giants took time to plan out their logos. They may have hired a white label agency (or two) to help them with this task. They would do so because they understand that this is their emblem. It represents their company, their pride.

You may have rolled your eyes at such dramatic representations and thought that you do not have time for these frivolities. If you think so, you should consider keeping your logo as simple as possible. The problem with this is that it is deceptively difficult to get right.

You may take your cue from Antoine de Saint-Exupery, “Perfection is achieved, not when there is nothing to add, but when there is nothing left to take away.” With the help of a white label agency, you need to create something that gives away just the right amount of information without being too complex. 

Many artists find this task challenging because they must take all of their client’s notes (and thoughts) and come up with interesting logos. The design must tell a company’s story but remain as simple as possible.

Recognizable Emblems

Think of your logo as your company’s coat of arms. But you have a free hand on the design because you do not have to adhere to the rules of heraldry. Unlike the Medieval emblems where only the nobility could understand the meanings of the symbols, your logo should be recognizable by the public at large.

The white label agency should help design a logo that helps the public understand whatever is printed or can easily associate it with your brand. There should not even be a millisecond where a person wonders what the icon stands for.

Let us take Nike as an example. At first glance, you would immediately recognize the logo. Your mind would automatically associate it with the brand. 

Your logo should do the same thing. The designer should create an icon that sets you apart from your competitors or other entities in the same commercial block. 

Conclusion

Some marketing gurus say that a logo is what helps people recognize your brand without you uttering a single syllable. People immediately recognize the castle logo as Disney, while the mermaid design is Starbucks. Learn from these industrial giants.

Your logo represents your company, so it is only fitting that you ask a reputable white label agency for help in designing it. There is no better company to assist you than Happy Agencies. We can tastefully incorporate your values and goals without overwhelming the public with complicated designs. Contact us to get started.