Guidelines for Performing Best Practices in Bing Ads

Bing is one of the top search engines for advertising for pay-per-click marketing, having already absorbed almost 30 percent of the U.S. search industry. 

Bing is one of the most recommended and generally far less expensive platforms to try advertising on, even though Google is one of the priciest platforms to promote on. 

So to help you make the most of your Bing Ads campaigns, here are some of the greatest Bing Ads tips and tricks.

Utilize Bing Competition Auction Insights

Similar to Google's search impressions proportion, Bing has added this function to their platform. You should use bing auction insights for competition analysis while advertising on Bing because the Bing advertising landscape, including competitors, differs from that of Google.

Perform Device Bidding on Bing

Mobile and desktop device bidding are two Bing hacks you can use for device bidding.

• Mobile device bidding: Siri on Apple devices sets Bing as the default search engine. Therefore, you should definitely bid higher on mobile devices if you believe that your target demographic is more closely tied to customers of Apple products.

• Desktop device bidding: Targeting doctors as an example, there is a greater likelihood that they will use Microsoft Edge as their primary browser than Google Chrome. This indicates that Bing has a larger share of your target market than Google.

Use Bing's Suggested Keywords

When importing Google advertising to Bing, advertisers frequently utilize Google keywords as the default Bing keywords. Bing may not have as many searches for Google terms as Google does. 

Therefore, rather than employing the default Google keywords, you should emphasize Bing's keyword suggestions more.

Bing will automatically recommend keywords that you can target when you begin entering them in an Ad Group; you should employ those keywords.

Bid by Location on Bing

Device bidding and location bidding both have related implications. But if you're thinking about location bidding, use these bing tips and tactics. 

There aren't many Bing users everywhere in the United States. You might place a greater Google bid than Google at some venues.

As a whole, Bing outperforms Google in terms of broad geographical targeted bidding. On Google, precise location targeting bids perform better.

Make Use of the Bing Keywords Dashboard

Other data such as negative keywords and search phrases might assist you in improving the targeting of your campaign and its performance in addition to Bing's suggested keywords. Once more, Bing and Google may use distinct search phrases and negative keywords.

Conclusion

Everyone wants to use Google to promote. The exact reason you shouldn't is that everyone is already there. Put your offer where there is less competition if you want it to be seen by more people. 

This may seem impractical, but if twice as many businesses choose to advertise on Google, your ad will only appear half as frequently as it would on Bing. 

Along with the flexibility that Microsoft provides, this indicates that you want to give them serious consideration for inclusion in your advertising setup. Simply put, you cannot risk your brand or business losing out.

If you're looking for a bing ads agency to help you with your digital marketing, don't hesitate to call Happy Agencies. We offer white label services for freelancers, agencies, and marketing teams. Contact us now to learn more!